We help you refine your marketing message and eliminate costly delays and mistakes along the way. Regardless of the need, we assist existing Business Development and Marketing Teams to optimize marketing by providing successful Marketing Frameworks and the development of buyer personas. We also facilitate Marketing Design Sprints (based on the Google Ventures design sprint model) which allow for the development of your marketing concept and testing of your concepts against real buyers (in only 5 days).
Marketing Tactical Planning
Our marketing engagements assist our clients in generating more, better-qualified leads with a higher likelihood of converting into paying customers. We help you optimize marketing results by applying consistent marketing frameworks to attract those profitable clients and disqualify those who aren't real prospects early in the process.
Buyer Persona Development
The ultimate in marketing research, our development of Buyer Personas supports your marketing team in the creation of sales and marketing collaterals which prompt prospective buyers to take massive action. Well-developed Buyer Personas also help your sales teams to understand the real issues, hot buttons, and journey your buyers undertake.
Marketing Design Sprints
Our most intensive marketing offering, we will facilitate a design sprint focused on the development and testing of your marketing program, on real customers, in five short days. The Marketing Design Sprint allows you to test the effectiveness of your marketing without the costs of building the components of your campaign.